1.The peasant farmer grows 60 per cent of Kenya’s coffee in some 31 counties. He has the capacity to increase production tremendously, doubling or even tripling production in a few years.
2.Production has plunged from 130,000 tons in the 1990s to just 40,000 tons last year, income from coffee has come down from $500 million to $150 million.
3.Support of the coffee economy, especially in Central Kenya, will promise young people a decent livelihood.
- Families are eager to tend their coffee if they get good returns, get new varieties of the crop, get fertilizer and pesticides, open the way to the market for them, and the will do the farming for themselves